Patient marketing: Hype or means for long-term success?
Patients gather information not only on diseases and treatment options but also on hospitals’ treatment quality and technical equipment. Online hospital review forums are becoming increasingly popular. However, these reviews are not always accurate. Hospitals must now own the necessary tools to offer high quality, build a good reputation, and deal effectively with criticism.
A commented poor patient review can sometimes be more valuable than no review at all.
The solutions:
